Search engine optimization (SEO) is a must-do part of any online business, big or small. It is about letting your target audience know that you are there and explaining to them why they should choose you, not your competitors. Also, it is about your knowing what your potential clientele wants from you. SEO is a perfect mix of guesswork, choice and calculation. Knowing at least the basics of it is the beginning of a long and bumpy ride to success.

Why Use SEO Tools

Since the current online business trend has formed a demand for various optimization techniques, companies continue to come up with new SEO tools of various categories of users. Whatever SEO-tool you choose, you should remember the main goal of it: making your website visible and understandable for both users and search engine robots. Second, effective SEO optimization implies joining the top ten search result list. Links ranking one to ten on the search page are the most likely ones to be viewed, so they enjoy a greater click-through rate and traffic. Using appropriate SEO tools is a regular and integral part of living up to the competition.

Why is the Choice of a Hosting Important?

The choice of a reliable web hosting service does directly affect SEO! When looking for a WordPress hosting provider, please, pay attention to the uptime/downtime statistics. It is important because when a website is down, it simply does not appear on Google’s page. There is no SEO tool that would be capable of stopping a downed website’s SEO from tumbling down. Therefore, it is crucial that you choose a hosting provider as close to 100% uptime as possible.

Which One?

The choice of an SEO tool, of which there are hundreds, depends on your goals, objectives and budget. Are you running a major international company or but a minor freelance project? There are a variety of options to match all sorts of purposes and financial statuses. High-budget tools are considered the best. However, some medium/low budget and even free SEO tools can be helpful too. Here is a small list of WordPress SEO tools, which suit different needs:

Moz Pro is the best-known one, belonging to the high-budget group. Existing since 2007, it offers a full pack of options and services, which include page optimization, link building, keyword research, website audits, rank tracking, reporting, etc. Pricing starts at $99 per month. What’s great about Moz is that it also offers a range of less expensive and free SEO tools, which work great for individuals and beginners. is not a very expensive, yet attractive option for individuals. It offers effective ad hoc keyword search, keyword listing, and tracking SERP-specific tools. Small business owners and freelancers appreciate it for user-friendliness, and most consider it a must-have-in-SEO-arsenal tool.

Ahrefs is a high-budget SEO instrument, which is much appreciated by the SEO expert community. It is believed to have the best backlink analysis feature and largest link database compared with many advanced SEO tools, including Moz Pro.

SEMRush is another versatile SEO-tool that tops the list of high-budget ones along with Moz Pro. It is feature-rich, and it boasts functions like keyword difficulty, domain vs. domain, position tracking, etc. Pricing starts at $99.95 per month.

AWR Cloud is a medium-budget (starting at $49.00 per month) SEO tool with extensive domain and backlink data. It integrates with the Google Search Console and ensures optimal keyword research and search position tracking. Featuring a user-friendly interface, it is favoured by freelancers, small/medium business owners, and even some large corporations.

Answer the Public is a free SEO tool, which uses a visual keyword research technique. It ensures quick access to questions, which are more likely to be asked by the target audience and entered in a search engine. This tool is great for small companies and individuals. Many medium-sized companies wouldn’t mind having it in their SSEO-arsenals.

SE Ranking is a relatively low-budget SEO tool, which uses a cloud-based technology. It offers quite a number of options, such as website crawling and audit, competitor research, backlink monitoring, keyword position monitoring, etc.